Dialysis Patient Insights Campaign

Narrative-driven social video campaign translating dialysis patient survey data into emotionally resonant healthcare storytelling.

I developed a series of social media video ads designed to promote the findings of a dialysis patient survey and increase awareness of Quanta Dialysis Technologies portable dialysis technology. The campaign focused on transforming survey data and patient insights into concise, emotionally engaging narratives that highlighted the real-world challenges dialysis patients face every day.

Deliverables

  • 5 Social media video ads

  • Storyboards

  • Narrative scripting

  • Messaging framework based on patient survey findings

  • Multi-platform campaign creative

My Role

  • Narrative development

  • Video scripting

  • Storyboarding

  • Messaging strategy

  • Translating survey insights into social-first creative

The Challenge

Dialysis patient survey data was highly informative, but difficult to communicate in a way that felt emotionally immediate on social platforms. The goal was to translate complex patient needs into concise, engaging narratives that could drive awareness and product consideration for portable dialysis technology.

Strategic Approach

Rather than presenting the survey findings as static healthcare statistics, I focused on the lived experience behind the data—loss of flexibility, treatment burden, and the desire for greater independence. The campaign used short-form, emotionally grounded storytelling to connect patient pain points to the value of portable dialysis solutions.

Outcome

The campaign drove strong engagement and awareness performance:

1.2 million impressions

7,504 link clicks

39% above the original media benchmark

More importantly, the campaign successfully translated complex healthcare and patient experience data into accessible, emotionally resonant narratives that supported broader understanding of portable dialysis technology and its potential impact on patient quality of life.